How to Create a Dance Website

by Diane Todd

The art of Dance can be defined along a wide spectrum of outlets ranging from well-established and disciplined technique to free-spirited self expression. A website dedicated to all things dance is an ideal location for resources and information for dancers at every level: from the novice to the professional. Your website can also be used to connect to other dancers and explore networks within the community. The following is a step-by-step guide to creating a dance website.

How To Create A Dance Website

Determine Your Focus. With such a wide range of styles and interpretations of dance, your site could become very broad. Choosing what you wish to say about dance will make your task easier. Whether you select one style of dance such as ballet or jazz or one aspect of dance like history or famous performers, make sure you begin with a well thought out plan for which direction you will go in.

Gather Information. Once you have determined the purpose of your site, you should begin your research. You can visit local dance studios to interview instructors or take photographs of in-session classes. You can read up on all the latest news in dance magazines and come up with your own articles to publish. Whatever you choose to include should be collected into categories of text, graphics, photos and extras for inclusion in your site.

Create Your Home Page. Your Home Page is the main focal point of your website. It is the screen that appears when users click on your URL (Uniform Resource Locator). This screen should contain the title of your page and images of dancers or dance-related objects. Keep your color scheme on target with your theme. For example, a ballet site might be made up of muted pastels, while a tap site would benefit from basic white and black. A website about salsa dance or the meringue would come off well with bold reds.

Create Your Menu. Any website made up of more than just a home page usually includes a menu of some sort. The menu is an index that guides users to the rest of your site. Your menu may include pages concerning the following: • The latest news in the world of dance • Spotlight on a local or famous dancer • Area dance studios • Area dance outfitters • Dance photos you have taken • Message boards for dancers • Surveys or quizzes for dancers • Dance merchandise you may want to sell

Add your graphics. Websites made up of text only can appear lackluster. Use your dance theme in the inclusion of your graphics. For example, your menu buttons can be little ballet slippers. Your scroll bar might look like a ballet barre. Even your frame borders may appear as ballet ribbons. Even if art isn't your forte, the Internet is full of free graphics for downloading, provided you agree to include a link to plug their efforts.

Publishing and maintenance. Once you have created your basic website and you have published it on one of the many host providers on the Internet, you may want to encourage traffic to your site by posting your link at area dance studios. Be sure to stay up to date on the latest dance-related news in order to keep your site fresh and accurate. Change out your articles and photos at least once a month to make sure you are giving your readers the most relevant dancing resources.


  • check Personally try out any dance wear or equipment you advertise to make sure you are giving your viewers the best information. Offer a way to contact you via e-mail or message board so viewers can ask questions or make comments. Many hosting companies offer the option to publish your site for free, provided you don't mind third-party advertisements, unrelated to dance, splashed across your pages.


  • close Make sure all your text is edited for grammar, content and validity. Extras such as video clips, audio clips or applications should be assessed to make sure they are small enough in size to be supported by your host server and be easily accessed by all types of computers. Be sure to acquire written permission to use any photos of dancers you take for publishing on your site.

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About the Author

Diane Todd holds a Bachelor of Arts in mass communication from North Carolina State University and is a former video and web producer for a North Carolina multimedia agency. She also spent several years as a media specialist/graphics designer for the Cumberland County school system in Fayetteville, N.C.

Photo Credits

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