How to Get a Business Name to the Top of a Search Engineby Debbie Sarig
Getting your business name to the top of search engines is a great marketing strategy. This technique is known as Search Engine Optimization (SEO). Most search engines, including Google, Yahoo! and AltaVista, constantly scan through webpages to index them and then use the indexes to decide which pages to show when someone searches for a website. As a business owner, you want your business name to come up first when someone searches for your type of business.
Grab your company's name. Make sure that you sign up for the major social networking sites with your company name as the user name. Examples of these sites are LinkedIn, Twitter, Facebook, Squidoo, Digg and MySpace. This will help increase your presence on the Web.
Learn about the major social networking sites. Now that you have signed up for the major social networking sites, you should go into each of these sites and fill in as much information possible about your business. Search engines are more likely to find your business name and rank it at a high position if there is good quality content associated with your business name. The social networking sites give you the opportunity to write about your company.
Write a press release. Press releases help get your company's name on the Web. There are various sites that let you publish your press releases for free. This information will be crawled by the search engines and, once again, help increase your ranking.
Increase the content on your business's site. The more content you have, the more likely it is that you will be indexed by the search engines.
Find out what the best keywords are for your business. Think like your customers. What would you type into a search engine to look for your type of business? These are the keywords that you should use on your site and in the header and title tags.