Webalizer Vs. AWStats Vs. Google Analytics
By Warren Davies
Like Webalizer, AWStats produces its data using raw server logs, and as a result it is subject to the same pros and cons. The cutoff point for new visits is 60 minutes, however, so AWStats gives slightly lower traffic estimates than Webalizer. However, it is superior over Webalizer in the amount of data it displays and the presentation of that data. In addition to visits, page views, hits and bandwidth, AWStats also displays metrics such as referring sites and which search engines are sending you traffic.
If you host your own website, you likely already have both AWStats and Webalizer, or at least an equivalent server-side package. They are better than nothing, but to truly optimize your online operations, you need the power that a program like Analytics provides. AWStats and Webalizer can give you rough data on how much traffic you get and which pages are the most popular, while Google Analytics pulls all this together into a single story, helping you see how the traffic flows within your site, as well as how pages are doing individually.
Warren Davies has been writing since 2007, focusing on bespoke projects for online clients such as PsyT and The Institute of Coaching. This has been alongside work in research, web design and blogging. A Linux user and gamer, warren trains in martial arts as a hobby. He has a Bachelor of Science and Master of Science in psychology, and further qualifications in statistics and business studies.