What Does "Trending Now" Mean on Yahoo?
By Clare Edwards
Yahoo! provides a leading search engine and offers a variety of Web-based services. The top Yahoo! search results of the day are displayed in the "Trending Now" section of Yahoo!'s homepage. This gives users a quick overview of the popular topics of the day. Clicking one of the Trending Now topics takes you to Yahoo!'s search page. The Trending Now section was previously called "Popular Searches" and fulfills the same function.
Yahoo! searches the entire Web and filters your results by date, region or type of media, such as books, videos or images. As of mid-2011, Yahoo! is the second-most popular search engine worldwide. Given Google's giant market share -- nearly 84 per cent of the global search engine market -- this translates into just under 7 percent of the global market.
Trending Now: Top Search Results
Yahoo!'s homepage includes a section marked Trending Now, showcasing a snapshot of the top 10 most popular search terms at any given time. Each search term is a link, which you can follow to Yahoo!'s search results on that topic. For example, if the most frequently used search term was "Environment," this would appear in the number one slot; clicking the link would take you directly to a Yahoo! search on the word "Environment." Search terms may consist of more than one word.
Trending Now: News Blog
In May 2011, Yahoo! launched a daily news blog, also called Trending Now, which is based partly on the day's top search results, partly on what's being shared via Facebook and Twitter and partly on the latest news and current events. This blog has articles on topics of interest to Yahoo! search users, as well as video newscasts and links to sites with further information.
Other sites also display popular searches using search engines connected with that site. For example, Microsoft's MSN homepage highlights the top five results on Bing!, a search engine owned by Microsoft. Google offers Google Trends, which allows you to see popularity of a given search topic. The Google Trends main page shows the top 10 searches on Google at that time.
Clare Edwards has been providing Internet content since 1998. She has written and translated for a variety of markets: everything from technical articles to short fiction and essays on alternative spirituality. She holds a certificate of higher education in electronics and audio arts from Middlesex University.