How to Select a Name and URL for a Blog

by Virginia DeBolt

Starting a new blog? Make your URL and your blog name work for you.

Plan Your Blog

Decide on the topic and focus of your blog. Will it be about general topics, a specific topic, a couple of specific topics?

Decide what key terms people looking for information on your blog topic might search for. Come up with several terms.

Use the key terms from Step 2 to generate some tentative ideas for the name and URL of your new blog. For example, if you were writing a blog about pit bulls, some possible titles might be "Pit Bull World" or "All Pit Bull."

You want to coordinate the topic, the title and the URL. There are several important benefits to doing it this way. 1. The name and URL will be easier for your readers to remember 2. The name and URL will give important information to the search engines about your blog so more people can find you. Using as an example home for your new blog (any blogging software will work--it does not have to be Wordpress), decide how your potential titles would work as the URL for the blog. With Wordpress, the URL's for your site might be or

Start Your Blog

Navigate to your blogging software of choice.

Sign up to start a new blog.

With Wordpress, fill in the Blog Domain (the URL) and the Blog Title when you set up the blog.

You'll be asked to create a URL and name for your blog. This looks somewhat different for each blog. The way Wordpress does it is shown in the image.

Try for your favorite choice for name and URL. If that is already taken, try your next choice. Keep working through your list of potential names and URLs until you find an available one.


  • check Amass a list of several possible names and URLs. Your first choice isn't always available.


  • close Your username is probably not a good choice for your blog title. A username usually doesn't have anything to do with the topic of your blog and isn't helpful to search engines.

Items you will need

About the Author

I'm an HTML and CSS writer. I'm interested in web standards and web accessibility. Check my blog article on The Joy of HTML at for an explanation of my quote about HTML. I've written two books about HTML and CSS. The latest is Mastering Integrated HTML and CSS (Wiley, 2007). The first is Integrated HTML and CSS: A Smarter, Faster Way to Learn (Sybex, 2004). I also blog about web design topics at