The Pros & Cons of Sprint Vs. Verizonby Max Power
Sprint and Verizon are two of the largest cellular voice, smartphone and high-speed data providers in the United States. In deciding between the two, consumers must balance factors including smartphone availability, phone and data coverage and subscription cost. For instance, a consumer who does not care about using a smartphone may be attracted to Sprint’s lower cost. Customers may use a specific Verizon phone, however -- such as the iPhone -- and prefer the services despite the higher subscription fees.
Verizon presented a strong appeal to smartphone users by beating Sprint to the rights to sell the popular iPhone. Verizon became the second nationwide cellular carrier to offer the phone. Sprint’s failure to offer the iPhone may have placed the company at a costly disadvantage, since Sprint’s customers may not have the patience to wait for the company to offer the iPhone.
Smartphone Pricing Plan
Historically, Sprint has clearly won the affordability war. For example, Sprint has been known for offering a smartphone plan with unlimited data, texting and voice for $70 per month. During this same time period, Verizon’s equivalent plan cost consumers $90 per month. In the fall of 2010, Verizon announced a test offering of a reduced pricing plan apparently designed to match Sprint’s pricing. The new Verizon plan matched Sprint's $70 per month cost, as well as Sprint’s features, with the exception of voice minutes, which Verizon limited to 450 per month. Sprint's equivalent plan continued to offer unlimited voice minutes.
4G Data Network Pricing
The Sprint 4G data access plan for computer users has also been known as being more affordable than the equivalent Verizon plan. The Sprint 4G unlimited data plan has been priced at $50 per month for unlimited 4G access. At the same time, the Verizon 4G plan was limited to 5 gigabytes (GB) of data at a cost of $50 per month or 10GB for $80.
Sprint got off to a head start with 4G coverage, providing 4G access to customers in 62 cities at a time when Verizon’s equivalent product was available in only 38 cities. The architecture of these systems varies by provider. The Sprint 4G product uses the 2.5 gigahertz (GHz) band with a possible download speed of 128 megabits per second (Mbps). The Verizon 4G network uses the 700 megahertz (MHz) spectrum, with a possible download speed of 199Mbps per second. In the New York City area in 2011, a 4G speed test was conducted by Computer World Magazine which concluded that Verizon’s 4G network offered much faster service.
- Computer World; 4G shootout: Verizon LTE vs. Sprint WiMax; Brian Nade; February 2011
- CIAO Enrico: Picking the right Cell Phone Provider: AT&T vs Verizon vs Sprint vs T-Mobile
- Computer World; 4G: Verizon LTE vs. Sprint WiMax; Brian Nadel; Feb 3, 2011
- Electronista: Verizon testing $70 smartphone plan to rival Sprint, AT&T; Electronista Staff; November 2010
- Computer World; iPhone 4S in advanced testing on Sprint, reports say; Matt Hamblen; June 2011