How to Make an Informational Website
By Jamie Fleming
Information websites are used to let people know about a location, product, item, idea or individual. Unlike e-commerce sites, these websites usually don't allow purchasing, and they include information you would typically see in a brochure. Most informational websites are between two and four pages, have minimal design elements and have few images.
Ask yourself why you want to create a website, and what topic it will cover. While you can choose any number of topics, it's best to choose one that you are truly interested in, like information about your business or one of your hobbies. By doing this, your passion and interest will be conveyed, and your visitors will begin to trust you and what you have to say.
Get trustworthy information. When getting material for your website, be sure that it is appealing, factual and appropriate. If you are using copyrighted content, be sure to attribute the resource. If you don't want to write the content yourself, you can use a copywriter to write it for you. Whichever you decide, be sure to use good sources and provide links to their websites.
Obtain a domain name. If your website will have information about your business's product, it's best to use your business's name. If, for example, your website is about blogging, the word "blogging" should be in the name if possible (e.g., Blogging for Dummies 101). In a nutshell, you should select a name that represents your topic and one that will let readers know instantly what they will be reading.
Select a Web host. You probably won't need a whole lot of storage, so select the most simple package provided. Several Web hosts have templates, so no matter your skill level, you can create an attractive and simple website in a short amount of time.
Customize your website. Decide how you will design it, and determine what colors and fonts you want to use. If you choose to hire a designer to do it for you, be clear about how you want it so your vision will be fulfilled.
Promote your site. Add it to directories and search engines, and consider promoting through social networking sites such as Facebook, MySpace or Twitter. Additionally, include your website info in your email signature as well.
Update your website. Adding new and relevant content to your website will keep it fresh, and your readers will come back for more.
Jamie Fleming is a freelance writer based in Georgia. She has a Bachelor of Arts in mass communication and has five years of writing experience. Her work has appeared in publications like "The Savvy Gal" and "Young Money." She is also a writer for Chic Star Entertainment and Mahogany Butterfly.