How to Make a Brochure Using Photoshopby Liz Turner
Brochures help promote your business by packing a lot of information into a relatively small package that can be mailed, placed in brochure racks or left on storefront countertops. These versatile marketing pieces can be do-it-yourself projects, too, provided you have the right tools and a little bit of patience. Adobe Photoshop, while not traditionally used for desktop publishing, can certainly be one of the tools you use to create professional-looking brochures.
Fold a letter-size (8 1/2-by-11-inch) piece of paper into thirds to get an idea of where each panel will be on your finished document. You'll need to create two Photoshop documents, one for the outside panels and one for the inside.
Mark the panels on the folded paper, then unfold it to see how to lay it out. Write "cover" on the front panel, "back" on the back and "inside front" on the inside-front panel. Do the same on the inside pages, although this is a bit easier: "Inside 1," "Inside 2" and "Inside 3."
Open a new document in Photoshop. Make it 11 inches wide and 8.5 inches tall, 300 dpi and CMYK color, which is ideal for printing.
Place vertical guides at 3.6 inches, 3.85 inches, 7.15 inches and 7.4 inches by dragging your mouse from the left-hand ruler to the canvas. This creates a template for a tri-fold brochure with 1/4-inch gutters between the panels.
Place the text for the brochure's outer panels, using the paper you folded and labeled as a guide. Select the Type tool and click anywhere on the canvas to start a text block. Each new text block appears on its own layer, which you can move anywhere on the canvas by dragging. Adjust the font and point size in the options bar at the top of the application.
Place the photos and graphics for the brochure's outer panels. Open an image in a separate window, click anywhere on it and drag your mouse from the image window to your brochure window to copy it on a new layer. Resize an image layer by selecting it in the Layers panel and choosing "Transform," then "Scale" in the Edit menu to put handles around the layer. Hold down the Shift key and drag one of the corners to make the image larger or smaller while keeping its proportions.
Create another document with the same settings as the first. This will be the inside of the brochure. Add guides to create a tri-panel layout for the inside, or simply stretch your information across the entire document.
Print out the first page of the brochure. Place it back into your printer so the back side is aligned correctly to print on the blank side of the page. Print the second page.
- check For best results, don't enlarge photos much, if at all. Otherwise, you might end up with a blurry or grainy image.
- check It might take a little bit of tweaking to align the front and back correctly when printing.
- check Some sites offer downloadable templates for brochures.