What Is Pandora TV?

By Andy Josiah

Updated January 09, 2018

Pandora TV is a South Korean website that specializes in user-generated video sharing. It is similar to YouTube, which Pandora actually preceded by four months. Its operating company is called Pandora TV Co., Ltd., which is headquarteredin the Seoul-Gangnam Building in Yeoksam-dong, Gangnam-gu, Seoul.

General Description

Pandora TV users, upon signing up as members, automatically get their own channels for uploading videos of their choice: one at a time or via multiple upload. Other functions include customization of video channel, creating and sharing playlists, and video search for locating specific videos. As of 2011, Pandora TV videos are divided into eight categories: Adult, which is restricted to users older than the age of 18, Animation, Entertainment, Game, Lifestyle, Music, News and Sports.


Pandora was founded in October 2004. By 2007, it was the fastest-growing website in South Korea, with 1.2 billion page views per month. By 2008, it was the largest video sharing site in the nation, with a membership of 3.6 million, or 35 percent of the country's market share for video sharing sites. That same year -- April 2008 -- Pandora TV became available in English, Chinese and Japanese in addition to Korean, and it became available to users worldwide.

Investments and Awards

By 2007, Pandora TV had raised more than $16 million for its funding from two Silicon Valley venture capital firms: one from Altos Ventures Management, Inc. and the other from DCM. At the time of publication, it is the largest foreign investment made on a South Korean startup. In that same year, Pandora TV won two awards -- Red Herring Asia 100 and Red Herring Global 100 -- from technology business magazine "Red Herring."


Pandora TV was the world's first video sharing website to offer unlimited upload size and storage space, as well as allow the attachment of advertisements to user-submitted videos. In South Korea, it is rivaled only by YouTube, which was founded in February 2005, functions as a subsidiary of Google, Inc. and is accessible in 34 languages.