Ideas for Advertising Clothes

By Ruth Altman

Advertising your clothes is the first step to any successful sale.
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If your business sells clothing, you need an advertising campaign to make the most of your sales strategy. Whether you choose to sell your clothes online or in a brick-and-mortar store, knowing the advertising essentials for clothing display and promotion is an important component of your overall marketing strategy. Establishing a website is a crucial first step in advertising your clothing business. Talk to a Web professional to launch a website if you don't have one already.

Google AdWords

Using the Internet to advertise your clothes is a good starting point. AdWords is a Google product that allows you to advertise your clothing online via sponsored ads. These ads are recognized as color-highlighted search results or in the right-hand column of any given Google search. You need a free Gmail account to start your Google AdWords campaign. After you set up your account, you can begin create ads to entice users to click through to your website. You can cap your daily budget to avoid overspending on online advertising.

Photos, Lighting and Display

Display your clothing professionally for the best advertising results.
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Flattering professional-quality photos, lighting and displays are essential to advertising and selling your clothing. Set up a small studio with professional equipment including backlighting and a high-resolution camera to capture your best shots. Professional studio options are available for nearly any budget and you can set up your studio almost anywhere. For best results, use a decorative fabric mannequin to display your clothes and use pins to tailor the clothing onto the model. If your budget allows, hire an amateur fashion model.

Blog About Your Clothes

Blogging gets your website the exposure it needs to advertise clothing successfully.
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Take your website a step further by setting up a blog. Start writing about your clothes including fashion trends, up-and-coming designers and new styles. Include brand names, prices and photos. Style a mannequin and photograph it. Upload the picture to your blog and tell your reader how to achieve the look with the clothing you have for sale. Blogging is an ideal way to advertise your clothes because it adds relevant content to your website which is a necessity for getting the exposure you need.

Social Media

Social media should focus on celebrity style news and fashion trends.
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Social media is a staple for any marketing and advertising campaign. In addition to setting up a Twitter or Facebook account with your store name, set up social media accounts that are less obvious and focus instead on fashion tips or celebrity fashion news. More people will follow or like your page, resulting in a greater audience where you can advertise your clothes.