How to Use Your Logo on Linkedin
By Aaron Charles
LinkedIn lets you create a company page in addition to your personal LinkedIn profile. A logo on your company page will boost familiarity with your brand and give the page a more professional look. Even if you run a sole proprietorship, you should still consider creating a company page -- on which you'd put your logo -- to complement your personal profile, on which you'd likely post a photo of yourself. Once you've created your company page, you can easily use your logo on LinkedIn to better promote your business.
Create Company Page
Sign in to your LinkedIn personal account. If you don't have one, create one (linkedin.com).
Click "Companies" on the menu bar. Then click the "Add a Company" link.
Enter your company name and company email address. Follow the prompts.
Add Standard Logo
Sign in to your personal LinkedIn account. Then visit your company page.
Click the "Admin Tools" link. Then click "Edit."
Locate the the "Standard Logo" heading and click "Add logo." Select an image file of your logo, such as a .jpg or .gif file. Follow the prompts.
Add Square Logo
Follow Steps 1 and 2 from Section 2.
Locate the "Square Logo" heading and click "Add logo."
Select an image file of your logo, such as a .jpg or .gif file. Follow the prompts.
The square logo, in a thumbnail image form, will be what your company page followers see on their LinkedIn update feed after you post company updates or make changes to your page. The standard logo will be on your company page itself and will be larger than the square logo.
Aaron Charles began writing about "pragmatic art" in 2006 for an online arts journal based in Minneapolis, Minn. After working for telecom giant Comcast and traveling to Oregon, he's written business and technology articles for both online and print publications, including Salon.com and "The Portland Upside."