How to Hyperlink Keywords on LinkedIn
By Anni Martin
Whether you are using LinkedIn to gather business contacts, post your resume or market your company, getting noticed on a network of 175 million users takes a bit of ingenuity on your part. Using hyperlinked keywords in your profile can help you and your business stand out in LinkedIn’s crowded field. To a search engine, your profile is going to be pulled up more often if you include specific keywords in your title, tags, copy and links, according to Search Engine Guides’ Jill Whalen. LinkedIn allows you to have hyperlinks in the website links area on your profile.
Log in to LinkedIn. Mouse over “Profile” and then click “Edit Profile.”
Scroll to the “Websites” link and click “Add” to bring up the “Additional Information” section.
Click “Choose” next to the Websites option. Click “Other” from the drop-down menu.
Type the keyword you want to hyperlink in the “Website Title” field. Type the URL you want to link to in the “URL” field. Click “Save Changes.”
Mouse over “Profile” again and click on “View Profile” to see your changes.
- Search Engine Guide: Keywords in Hyperlinks Improve Search Engine Ranking
- LinkedIn: Formatting Text or Adding Links
- LinkedIn: Adding a Website to Your Profile
- Marian University: LinkedIn Primer for New College Graduates
- Business Insider: 13 Things You Never Knew You Could Do On LinkedIn
- LinkedIn: LinkedIn Public Profile - Overview and Settings
Translating technical jargon into everyday English is one of Anni Martin’s specialties. She is an educator and writer who spent over 13 years teaching and creating documentation at the University of Missouri. She holds a Master’s Degree in educational technology as well as Bachelor’s degrees in journalism and political science from the University of Missouri.