How to Hyperlink Keywords on LinkedIn

By Anni Martin

Use keywords to help your customers find you on LinkedIn.
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Whether you are using LinkedIn to gather business contacts, post your resume or market your company, getting noticed on a network of 175 million users takes a bit of ingenuity on your part. Using hyperlinked keywords in your profile can help you and your business stand out in LinkedIn’s crowded field. To a search engine, your profile is going to be pulled up more often if you include specific keywords in your title, tags, copy and links, according to Search Engine Guides’ Jill Whalen. LinkedIn allows you to have hyperlinks in the website links area on your profile.

Log in to LinkedIn. Mouse over “Profile” and then click “Edit Profile.”

Scroll to the “Websites” link and click “Add” to bring up the “Additional Information” section.

Click “Choose” next to the Websites option. Click “Other” from the drop-down menu.

Type the keyword you want to hyperlink in the “Website Title” field. Type the URL you want to link to in the “URL” field. Click “Save Changes.”

Mouse over “Profile” again and click on “View Profile” to see your changes.