How to Color Code Gmail

By Laurel Storm

Email has become a necessity for businesses. However, if you receive a large number of messages every day, it can be extremely time-consuming to deal with them all and determine which ones need to be dealt with immediately, which are less urgent and which can be safely ignored. Creating labels for the different categories of messages in your Gmail account then setting up filters to automatically apply a label to similar messages allows you to effectively color-code your email. This color-coding enables you to quickly determine the importance of each message at a glance, saving you time and making you more efficient in the day-to-day running of your business.

Creating and coloring labels

Log in to your Gmail account.

Click the "Gear" icon in the upper-right corner and select "Settings."

Select "Labels" and click the "Create new label" button.

Enter a name for your label and click "Create."

Repeat the process for any other label you want to create.

Hover over the first label you created in the menu on the side of the Gmail window and click on the small arrow that appears.

Choose a color for the label using the buttons under the Label Color heading.

Repeat the process to choose a color for each label you create.

Setting up filters

Click the "Gear" icon in the upper-right corner of the Gmail window and select "Settings."

Select "Filters" and click "Create a new filter."

Enter filter criteria that uniquely identifies the messages to which you want to apply the first label. For example, you could choose to filter all messages coming from "," or all messages with the word "Example" in the subject.

Click "Create a filter with this search."

Click the "Apply the label" check box to activate it, and choose the label to apply to the filtered messages using the relevant drop-down menu. If you want to also apply the label to messages you have already received, click the "Also apply the filter to matching conversations" check box.

Click "Create filter."

Repeat the process to create a filter for each label.