How to Format a Blog Post

by Laura Latzko

People often create blogs to entertain or inform others. Some bloggers aim to tell others about their products or companies so that they can make money; others provide information about themselves in more personal blogs. Blogs allow writers to communicate with their audiences, especially about controversial subjects, but readers are more likely to read and respond to blogs if they are formatted in an organized manner. When you create a blog entry, format it in such a way that it sticks out but is readable to make it more accessible to other people.


Create a header to introduce the main topic of your blog entry. Use larger font sizes to make you're the header stick out. Create bold or italicized text to emphasize your header or words within your body paragraphs to make certain text stand out. Only use about four to five words in headers, or you could risk losing people's attention.


Separate ideas into different paragraphs, using introductions, conclusions and body paragraphs to structure a blog entry similar to an essay or paper. Use proper punctuation within your posts and double space your entries or create breaks between paragraphs to make your blog posts easier to read.


Organize paragraphs in a blog entry in descending order of importance, putting your strongest arguments or information at the top of your post. Use headings to separate different ideas and arguments to make your entry easier for others to read. Use a font size such as 12 to 14-point, and a standard or serif font, such as Times New Roman or Verdana.


Use bullets or numbering when you want to make list within your blog posts. When you use bullets or numbering, use a heading or an introduction to explain how the ideas go together. Ask your readers' questions when you want to engage them or get them to take action. When incorporating pictures into your blog posts, put them on the top of or the middle of entries to initially attract readers to your piece or break up text.


  • check Use tags, such as for paragraph if you are creating a blog on a website you designed. Learn about HTML code before creating your own website.
  • check Use captions for pictures if the photos or images are not self-explanatory.
  • check Wrap text around the page or around pictures to make it easier to read on the page.


  • close Create a short blog entry with about two to three different subtopics or less or break up ideas into several blog posts so that you don't lose readers, as people reading content on the web often like to read short pieces.
  • close Quotations or statistics from reputable sources can lend credibility to your blog entries but only use short quotes and numbers that will stand out to keep your entries brief.

About the Author

Laura Latzko is a freelance writer based in Phoenix, Ariz. She has reported for the "Columbia Missourian," "Columbia Daily Tribune," "Downtown Express" and "Washington Times." She holds a Master of Arts in journalism from the University of Missouri.