Facebook Invite Limits
By Melly Parker
Your Facebook business page should have many followers -- that's a given. The more followers who read your posts, the more shares you can get and the more people your company ultimately reaches. If you're creating events or sending messages from your page, though, there's a limit to how many people you can network with at a given time. Facebook invite limits exist to prevent problems with spam, but Facebook doesn't publicly explain what the limits are or how they're set.
When you send requests to people, there's a rolling limit to how many you can send. It's not fixed. If you send 100 out one day, you may find yourself held to 20 the next day. Facebook considers how many people accept your requests and if enough people don't, your invitations may be delayed. After enough time passes, you'll be able to send more even if your original invites were not accepted.
Some unscrupulous people use Facebook pages to send mass marketing type messages and posts to people who aren't interested in the product. One way Facebook can combat the problem is to limit the number of messages that can be sent or the number of message recipients. Accepting a request is, of course, a positive event -- Facebook doesn't penalize companies for having lots of followers or people who are interested in their services. The penalties are for those who abuse the invitation system.
If you're trying to invite customers or clients to share an application with you, you may run into another limit. Since some people will send out many invitations to either convince people to join an app or to get in-app rewards, Facebook, in conjunction with app developers, sets a limit on how many app requests can be sent out. Limiting invites prevents people from getting unwanted notifications every day.
To make the most of the invitations you have, focus on sending to the people who you think will accept them. If you've created an app you want people to use, for example, focus first on clients you know, and then move on to people who've liked your page. Ask employees to join events or apps without an invitation. If the quality of your invitations is high, then people will accept them, and you'll be free to send out more invitations.
Melly Parker has been writing since 2007, focusing on health, business, technology and home improvement. She has also worked as a teacher and a bioassay laboratory technician. Parker now serves as a marketing specialist at one of the largest mobile app developers in the world. She holds a Master of Science in English.