How to Get Data from Google Trends

By Aaron Parson

Google Trends includes data from many regions around the world.
i Feng Li/Getty Images News/Getty Images

Google Trends provides a way to research the popularity of terms used by other people on Google's search engine. Though it doesn't provide raw numbers of searches performed, Trends shows relative interest over time and by country or city. The Trends home page lists topics currently receiving heavy search traffic as well as charts and comparisons picked out by Google. To start your own research, enter your first search term in the search bar on Trends.

Step 1

Visit the Google Trends website (link in Resources) and sign in with a Google account. You don't need an account to look at data on Google Trends, but you must log in if you want to download the data.

Step 2

Enter a search term into Trends. As you type, Trends offers suggested terms. Click one or finish typing and press "Enter" to see the term's relative popularity over time, interest by region and related searches. To extend the interest into the future, check the "Forecast" box.

Step 3

Click "Add Term" to enter additional search terms. This feature compares the relative popularity of the terms over time and allows you to switch between the terms in the regional and related search sections.

Step 4

Narrow the search results if necessary by using the drop-down menus above the charts. You can restrict results to a particular region, time frame, type of Google search -- such as Web Search or Image Search -- or category. Using categories helps clarify cases in which the same word has different uses in different contexts.

Step 5

Click the gear icon and pick "Download as CSV" to save the data on the current search as a comma-separated value file. This file works with any spreadsheet program, including Excel or the spreadsheet viewer on Google Drive.