How to Create Bulk Emails in CPanel

by Simone O'Shea

Smart entrepreneurs on a budget know the value of marketing their product, service or brand by sending bulk emails to their subscribers, but might not want to spend the money to use a mass email program. Luckily, for all do-it-yourself marketers with a blog or website supported by a web host using the cPanel platform, it is possible to add a php-based email campaign managing program to your site, upload a list of email addresses and start sending bulk emails in cPanel within half an hour.

1

Log in to the cPanel for your site or blog.

2

Locate and click on the "Fantastico Deluxe" icon. The Fantastico window appears, displaying organized script options on the left and domains requiring upgrades on the right.

3

Click on "PHPList" under "Mailing Lists," then click on "New Installation."

4

Select which domain to send bulk emails from under the drop down menu below "Installation Location" and type in a name for "Install in Directory."

5

Enter your cPanel administrator's user name and password under "Admin Access Data."

6

Set your email preferences under "Base Configuration," such as the number of sequential bounces, allowed lists, criteria and attachments. Select the preferred language.

7

Create a POP account to use exclusively with PHPList. Enter an email account user name and password in the required fields for the POP/SMTP server connected to your site.

8

Select the method of processing your message queue. "Manual" is preferable for mailing lists of 1,000 subscribers and under, and "Cron" is preferable for mailing lists larger than 1000. Cron will run in the background automatically. If you select Cron, set the frequency of the background Cron jobs from the drop down menu.

9

Click "Install PHPList," then click "Finish Installation."

10

Enter an email address in the "Send Email" box to create a record of the PHPList user name, password and URL location information provided.

11

Go to the site's new PHPList administrator web address and log in.

12

Import emails into PHPList by clicking on "Import" under "List and User Functions." Select one of the four methods to use to import an email list and follow the directions for that method.

13

Create and send a bulk email message by clicking on "Send" under "Message Functions." Enter the subject and content of the message under the "Content" tab. Add attachments through the "Attachment" tab and schedule the date and time for the email release under the "Scheduling" tab.

14

Select the list of email addresses to send the bulk email to and then click "Send a Message to the Selected Mailing Lists."

Tips

  • Honor address removal requests promptly --- it will reflect poorly on your business if you do not.
  • Avoid looking like spam by using valid "From" and "Reply To" addresses that point directly back to your blog or site.
  • Protect your subscriber's privacy by setting bulk emails to show only the recipient's address.

About the Author

Based in Los Angeles, Simone O'Shea began freelance writing online in 2009. She is a certified yoga instructor, and has written and illustrated several instructional manuals. O'Shea holds a Bachelor of Fine Arts in sculpture from the Pratt Institute.

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