How to Check Your Bounce Rate

By David Ward

Bounce rate is a measure of how engaging visitors find a website.
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Bounce rate is a critical measure in website analytics. It is an indicator that tells either how long a visitor stays on your site or how many pages that person visits. Checking your bounce rate requires installing analytics software, which will analyze the bounce rate for you. While there are many Web analytics software suites available, most are out of the price range of the average website owner. For most home websites, the website owner will use Google Analytics, a free program available from Google that allows the webmaster to analyze traffic to his site.

Installing Google Analytics

Sign up for a Google Account through the "Webmaster Tools" section of Google's website. If you already have a Google account, you can use that account to create an Analytics account.

Select the "Analytics" link on the top left of the page.

Select the link "Sign up now" under the blue button that says "Access analytics." Sign into your Google account using the same login you used in the first step.

Select "Create new account" from the drop-down menu in the top right of the page next to the text that reads "My Analytics Accounts." Click the "Sign up" button on the next page and fill in the form that asks for your website URL, time zone and account name. Be sure to give the account a name you will identify with the website you are tracking.

Click through the "Continue" buttons, filling in the personal information and accepting the user agreement.

Select and copy the snippet of Javascript that is provided in the box on the final page. Edit the pages of your website that you wish to track by pasting the code in the "head" section of your Web pages, just before the "" tag. You can do this by using website building software or by placing the code on each web page.

Testing Your Bounce Rate

Allow Google Analytics to run on your website for several days or weeks. This will allow the program to gather enough information to give meaningful results.

Log back into your Google Analytics Account. Click on the blue button that says "Access Analytics."

Select the account you created for your website. On the next page, select "View report." This will provide an overview of the website's statistics, including overall bounce rate.

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