Can a Business Post on Craigslist?by Elizabeth Mott
In New York City, apartment brokers can advertise at a fee of $10 per ad. Separate categories handle ads for properties that do or that don't charge applicant fees. Each ad must cover apartments in only one building, although you can use one ad to list more than one comparable unit in the same property. Craigslist requires brokers to disclose any and all fees; whether they cover application processes, credit checks or registrations; and to identify their company or agency clearly, including full contact information.
Depending on where your business operates, you can post help-wanted ads at no charge or for a modest fee. In San Francisco, job listings cost $75 apiece; in 27 additional locations, they carry a $25 fee. You can include one job in a single ad. Just because postings run at low or no cost doesn't mean they reach an ineffectively small population. Quite the contrary: Craigslist serves up more than 50 billion pages each month, including more than 2 million new job listings. Among more than 700 localized versions of Craigslist, you can reach local job seekers in your town.
Craigslist requires that businesses advertise their services in the Services category and that they use the subcategory system effectively in classifying their ads. The Craigslist user community patrols the service's listings looking for non-compliant ads and uses the flagging links that appear on every posting to mark rule-breaking posts for deletion. If you remember that Craigslist offers a largely free service, you can use it effectively within its rules, but the site operates differently from conventional advertising venues in its emphasis on avoiding mass postings by business owners.
Craigslist reaches a vast audience through community-specific microversions of its main site designed to connect local advertisers with local consumers. Its emphasis falls first on its community aspect, which explains its focus on users helping users. Your best means of finding the right way to approach Craigslist as a part of your marketing and advertising efforts lies in spending time on your local Craigslist site, reading ads, familiarizing yourself with the category system and studying the help forum messages in which users help posters understand why the service deleted their listings. After you see first hand how the system works, you can work within it effectively.