What Is Blogging Used For?

by Nichelle Coleman

Blogging is a term that refers to the production of personal journals and reflections about all sorts of topics. These journals are posted on websites and can be viewed by anyone. Bloggers post information that interests the public, and they usually update their blogs routinely. Blogging sites give readers the ability to leave comments on the site, and this has caused these types of sites to increase in popularity. Blogging sites can be used by the average Internet user or by a business.


Many people use blogging sites to represent an online diary. The person who authors the blog will write stories relating to interesting things that occur in his daily life. These stories might include events that the blogger finds interesting to the public or highly personal reflections, or if the blogger works in a particular profession, she may provide expert advice.

Business Blogging

Some businesses use blogging to advertise their products or services. The business may provide information regarding its products. Some businesses even provide links to their websites. Users can post their comments or product reviews on some commercial blogging sites. Many businesses have found that blogging helps to get customer feedback so they can enhance their products.

Writers and Journalists

Blogging can be used by writers and journalists to gather information for story ideas. They are looking for the public's opinion regarding unique information that they feel is important. The journalists are basically researching to see which current events are creating a buzz on the Internet that makes the public want to blog about it.

Job Searches

Those seeking employment can use blogging to network with others who share the same profession. They can post their credentials on their blogging sites. Many even post their full resume in hopes that a potential employer will review it.


If you have a product that you want to sell, blogging can be an effective way to present your product to the world and solicit business. Your product gains exposure, and the blog allows potential customers to find out about your product from the comfort of their own homes. Blogging is a good way to advertise your product without paying expensive advertising costs.

About the Author

Nichelle Coleman began writing professionally in 2005 and has contributed to professional sites, including eHow.com and LIVESTRONG. With a Bachelor of Arts in journalism and a master's in technical communication, she helps software companies create training documentation. She specializes in technical, educational and business topics.