Announcing a New Newsletter
By Beth Rifkin
If you are looking for a way to expand your marketing initiatives, consider a weekly or monthly newsletter. An effective communication tool, a newsletter allows you to regularly communicate with customers, while also enticing them to purchase more services. The key is to get as many customers as possible to regularly receive and read the newsletter. Entice customers to sign up to receive your newsletter with a well-planned announcement.
Send out an email to your existing mailing list announcing the newsletter, and post the information on your website. Keep the email somewhat brief rather than going into a long explanation of why you are starting the newsletter. Use short sentences that are enticing and positive. For example, “We know that staying fit takes motivation, so we are going to send you three new fitness tips every week through our new newsletter.”
Post the information about the new newsletter on your social media accounts, such as Facebook and Twitter. Include a link leading to the signup page. Provide a one-line enticing description, such as, “Free fitness tips every week through our newsletter!” The signup landing page can provide the reader with more details regarding the purpose and content of the newsletter.
Tell people the type of content that they can expect to find in your newsletter. Providing content that is both interesting and informative can help to keep readers coming back issue after issue. If you are a personal trainer, for example, explain that each newsletter will contain three articles: one each on workout methods, nutrition and motivation.
Offer special deals and discounts through your newsletter and include this information in the announcement. This might include a coupon for a certain percentage off a service or maybe a "buy one get one free" offer. Give customers a reason to sign up and read your newsletter on a regular basis.
Explain where the newsletter can be found and the viewing options. Let your customers know if it is only available through electronic means, such as email or your website, or if you will be mailing a hard copy, as well. Make it easy for people to sign up for the newsletter through a link on the email or your website.
Offer an incentive for people to sign up for the newsletter. Give customers a discount on their next purchase, a free download your ebook or a free promotional item for submitting their email address.
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Beth Rifkin has been writing health- and fitness-related articles since 2005. Her bylines include "Tennis Life," "Ms. Fitness," "Triathlon Magazine," "Inside Tennis" and others. She holds a Bachelor of Business Administration from Temple University.