How to Advertise on the Internetby Contributor
Every business needs to advertise and market itself. Television, radio, newspapers and magazines still generate the greatest revenue in advertising. But the Internet is moving forward by leaps and bounds when it comes to advertising. The following steps will help you learn how to begin and how get involved in Internet advertising.
Begin your study and investigation online looking at the many articles on Internet marketing and advertising out there.
Understand that though newspapers still make more money than the web does in advertising, classified ads are up against some stiff competition with Craigslist and eBay as well as search marketing on the web. Look into these venues for your online advertising needs when getting started.
Go to special interest sites and blogs to see if you can write articles, give away information or otherwise get your name out there with links to your website, MySpace or AboutMe page on eBay.
Start an e-zine or e-newsletter with a core group in a niche topic that interests you.
Build your list of subscribers to your e-zine and grow it. Give tips and free information. Start selling small products to pay for your time and expenses. Grow the list. The e-zine serves as an advertising tool that builds trust with customers and clients as they get to know you and buy quality products from you.
Try Google Adsense or Pay Per Click that links to a site you have set up about your topic of interest where people can opt-in for your ezine or to your web page.
Learn all about search engine optimization to drive traffic to your articles, AboutMe page, MySpace or website. And, of course, you can always find and hire an expert to help you advertise on the Internet at a price you can afford.