Why Does Facebook Automatically Switch Between Most Recent & Top Stories?
By Irene A. Blake
Facebook allows you to sort posts from friends and pages on your News Feed by top popular or most recent stories. Although the Sort tool provides an efficient way to organize the News Feed, many users who prefer to view posts in chronological order experience frustration because Facebook periodically switches automatically to the Top Stories view. It also doesn't allow you to reset the default view to Most Recent.
Facebook's Reasons for the Switch
Based on user data, Facebook estimates that a News Feed can have as many as 1500 stories waiting for review at any given time. Tests by Facebook revealed that most users don't have the time to waste searching for posts most relevant to their interests. Additionally, tests revealed that average users are less likely to read, like or comment about stories when viewing them in chronological order.
Solutions to This Problem
Facebook's solution is to make users who prefer the chronological order manually select "Most Recent" after every switch. This is not the only solution. When you select “Most Recent,” the URL changes from “https://www.facebook.com/?sk=h_nor” to “http://www.facebook.com/?sk=h_chr" when the screen refreshes. To see the Most Recent view every time you visit your News Feed, save the URL as a bookmark and then use it to visit Facebook.
- Facebook: Facebook Tips: What’s the Difference Between Top News and Most Recent?
- Facebook: How Do I Adjust What I See in News Feed?
- Facebook: How Does My News Feed Determine Which Content Is Most Interesting?
- PC World: Make Your Facebook News Feed Default to Most Recent
- Facebook: How News Feed Works
- Facebook for Business: News Feed FYI: A Window Into News Feed
Based in Southern Pennsylvania, Irene A. Blake has been writing on a wide range of topics for over a decade. Her work has appeared in projects by The National Network for Artist Placement, the-phone-book Limited and GateHouse Media. She holds a Bachelor of Arts in English from Shippensburg University.