How to Check Traffic on a Tumblr Blog

By William Pullman

The Tumblr blogging platform doesn't have any built-in tools for reviewing your site's traffic statistics, so to get a sense of how your blog is doing, add Google Analytics to your Tumblr blog. Google Analytics not only provides information on the amount of traffic that your blog receives, but also where your visitors are coming from, which terms they use to get to your blog and which of your posts are most popular.

Log in to your Google account. If you don't have one, sign up for an account on the Google website (link in Resources).

Visit the Google Analytics website (link in Resources), and then click "Sign Up" to view the form to set up your account.

Enter a name for the account in the Account Name text box, and then enter a name for the website in the Website Name box. The names you select are for organizational purposes.

Type your Tumblr website address in the Website URL text box.

Click the "Industry Type" drop-down menu, select the industry related to your Tumblr blog, and then click "Get Tracking ID."

Read the terms of service, and then click "I Accept" to receive your Tracking ID number.

Copy the code in the "This is your tracking code" box. The code starts with "<script>" and ends with "</script>."

Log in to your Tumblr blog, and then click "Customize" in the dashboard.

Paste the tracking code in the Description text box. If your Tumblr theme doesn't have the Description box, click "Edit HTML" under the name of your Tumblr theme, and then paste the code after "<head>." Click "Save."

Log in to your Google Analytics account, and then click your website address to view your traffic information.


It may take several days before Google processes your tracking code. You won't receive traffic information until the code is processed.