How to Set Up a Mailing List

by Jackson Lewis

Mailing lists are most commonly setup using email in today's marketplace. Electronic media has made it possible for the marketer to achieve a much more widespread distribution than using regular mail. Email mailing list software has matured to the point that electronic mailing lists are almost fully automated functions and when used with server technology are capable of receiving subscribe and unsubscribe commands from end-users without manual intervention on the part of the list administrator. There are a number of free-ware and share-ware software packages available to setup and run mailing lists to include MajorDomo for Unix-based servers and Google's web-based application.

1

Subscribe for a free account at the YourMailingListProvider (YMLP) website.

2

Enter or Import your initial email contacts for distributing the mailing list information by selecting either the "Import" or "Add" menu selection items from the application menu on the main page of the website.

3

Select the "Compose Newsletter" menu option to write the first mailing list email for distribution.

4

Select the "Send Newsletter" option from the YMLP menu option to send the initial email. YMLP automatically includes an "Unsubscribe" footer to all mailing list distributions to allow subscribers to "Opt Out" of the email distribution.

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About the Author

Based in Memphis, Jackson Lewis has been writing on technology-related material for 10 years with a recent emphasis on golf and other sports. He has been freelance writing for Demand Media since 2008. Lewis holds a Master of Science in computer science from the United States Naval Postgraduate School.

Photo Credits

  • photo_camera Screen Shots Taken by the Author.