Example of CRM Software

by Andrew Mikael

A suite of CRM, or customer relationship management, software includes a large array of individual applications and features, all designed to streamline the customer relations process and track customers throughout every tier of a business. Though the features of individual CRM packages vary, they usually include similar core functions.

Customer Tracking

Most CRM programs offer a database of customers, with detailed tracking information available on an individual and global level. The database can organize customers into groups, track their activity and notify groups of customers based on complex filter systems. These databases give a business a central location for customer knowledge.

Marketing

Working alongside the customer tracking applications, marketing systems help businesses target specific groups of customers. Marketing software often gives businesses options for multiple channels of delivery, including email, postal advertising, phone advertising, social media and website ads. Most software presents specific tracking information for each platform, ensuring each channel remains productive.

Analysis Tools

Working with the other aspects of the applications, CRM software analyzes sales data and makes business predictions. These tools help businesses create financial forecasts and tailor their products according to future needs. Other analytic tools help businesses rate the efficiency of their storefronts and correct needless complexities or difficult interfaces.

Information Sharing

The intent of most CRM software trends toward full integration of all business departments, easing the transfer of information between divisions. With central databases, marketing teams can act more quickly on information provided by development teams or salespeople, and business leaders can receive accurate information more quickly.

Integration With ERP Software

Some CRM software companies, including the popular SAP and Oracle Corporation, also develop ERP, or enterprise resource planning, systems that interface with their CRM products. These additional components allow businesses to integrate their customer management systems with core business needs such as bill management.

About the Author

Andrew Mikael began writing in 2010. His articles appear on various websites, where he specializes in media and related technology. Mikael has a Bachelor of Arts in film from Montana State University.

Photo Credits

  • photo_camera beautiful customers image by Andrey Kiselev from Fotolia.com